The idiosyncratic italian brand Driade has appointed British architect David Chipperfield as its artistic director. Chipperfield’s appointment coincides with the announcement of a new flagship Driade showroom in Milan’s Via Borgogna. Driade said the store would be “not just a shop but a sort of art gallery”.
“As artistic director, David Chipperfield will deal with all the creative processes and he will be responsible for conceiving, developing and implementing the Driade vision and focus, and for major decisions about the continuing development of the brand’s values and activities,” said a statement from Driade.
Named best British architect of the year, knighted by the British Crown and director of the Biennale of Architecture in 2012, Chipperfield has worked as a designer with several Italian companies, including Alessi, B & B Italy, Artemide and FontanaArte. In Milan signed the project for the City of Culture in the former industrial area Ansaldo.
Driade, the furniture, lighting and homewares brand founded in 1968 by Enrico Astori, based in Fossadello near Piacenza, part of Italian Creation Group since 2013, has produced iconic pieces of art-furniture, designed by Philippe Starck, Fabio Novembre, Ross Lovegrove, Patricia Urquiola, Ron Arad, Rodolfo Dordoni, Carlo Colombo, and many others designers, with the new art-direction of David.